thank you

We rely on the generous support of people like you to sustain our tradition of artistic excellence, and secure a bright future for our Company.

Mountains And Rolling Hills Berkshires MA

Become a Business Sponsor 

"O brave new world, that has such people in’t" – The Tempest

Dear Friends,

Since its founding in 1978, Shakespeare & Company has been committed to cultural enrichment and artistic excellence, providing an exceptional and transformative theatre experience to audiences, students and actors right here in the Berkshires. Now in its 44th Season, Shakespeare & Company continues to deliver a diverse, sustainable and vital program of performance, training, and education.

As we move ahead from this unprecedented year and the challenges it brought, one thing we continue to believe in is the power and potency of art, language, community and personal connection. We are thrilled to invite you back to our property for an exciting 2021 season of plays and events presented both live and virtually, and to have the opportunity to promote you and your businesses near and far!  

The Company’s celebrated programs of Performance, Education and Training are made possible each year through generous support from individuals, foundations and Business Sponsors like you. We want to thank all of you who have been partners in our Business Sponsorship programs over the years – your support and participation has been humbling, and we welcome our new partners to Shakespeare & Company and all we have to offer.

Our wide-reaching audience base has expanded exponentially this past year with our new on-line digital performances and events. Now we can reach an even broader audience from across the country and around the globe. There are many ways to support the organization, and promote your business at the same time as you enjoy the myriad of benefits that you will receive as a Business Sponsor. We would be happy to customize a Business Sponsorship package that suits your company’s philanthropic, marketing, and promotional goals.

We hope you will consider joining our Business Sponsor family and our exciting 44th Season of Shakespeare, new works and modern playwright’s under the magical Berkshire sky (safe and socially distanced of course). Here’s to a brighter Berkshires summer and beyond!

2021 Business Sponsorships

General Sponsorship Information

  • Benefits: Please review the link above which includes the full list of Benefits, Packages and Rates that are associated with all of our Sponsorship (Playbill, Brochure, Tickets, and other offerings).

  • Exposure: One of the leading Shakespeare Festivals in the Country, our annual audience of 40,000+ patrons  – all have access to our on-line digital Playbill, Brochure etc. and receive a complimentary copy of our Show Program at all of our live performances. This season Shakespeare & Company offers live performances, special events and readings outdoors on The New Spruce Theatre, The Roman Garden Theatre and indoors at the Tina Packer Playhouse and the Elayne P. Bernstein Theatre year round June 2021 – April 2022.

  • Quality: The on-line Season Playbill is a full-color glossy magazine which features business sponsors amongst gorgeous images, stories, and information on Shakespeare & Company’s productions and the artists involved. The on-line Season Brochure features information on our coming season, the calendar and ticketing pricing, and includes a limited number of business sponsors.

  • Long Shelf Life: The Season Playbill and Brochure are keepsakes that patrons can print out at home or enjoy on-line and use as an area resource and reference guide when planning their visits throughout the year.

  • Reach: Our discerning audiences visit from Berkshire County, Massachusetts, Connecticut, New Jersey, New Hampshire, New York, Rhode Island, Vermont, and with our on-line digital programs the reach is across the country and around the world – including regional, national and international press.

  • Discounts & Complimentary Tickets: Every Business Sponsor for 2021 receives a 10% Discount off the cost of their ad as well as complimentary tickets for use as customer incentives, employee rewards, or for personal enjoyment by the owners.

  • Inclusion: You will receive up to 4 additional complimentary Loyalty tickets to our productions (available for Sponsors of 3yrs and longer). Based on availability and released at various times throughout the season.

  • Access: Selected rehearsals will be open to our Business Sponsors, their staff, or patrons throughout the season (either virtually or live TBA for 2021).

  • Referrals: Sponsors’ businesses will be recommended to Shakespeare & Company patrons when they purchase tickets on-line, over the phone and in person.


  • Artwork Submissions/Questions:
  • Reservations: Please contact Director of Business Sponsorships Elizabeth Aspenlieder; or 413-637-1199 ext. 110
  • Payments: Playbill Sponsorships, 70 Kemble Street, Lenox MA 01240

Thank you for your Support of Shakespeare & Company!

Shakespeare & Company strictly adheres to all COVID-19 CDC and Massachusetts State safety protocol and guidelines for all of its performances, events and gatherings on its property.


Shakespeare & Company is a professional live theatre company in the heart of the Berkshires, presenting a vibrant summer performance season featuring the works of Shakespeare in repertory with classic and contemporary plays. The Company offers one of the most extensive actor training programs by a regional theatre in the country, and is also home to an award-winning and nationally recognized theatre-in-education program.