Upcoming Performances

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Thank you for a successful 2020 season! We are looking forward to sharing our 2021 season with you soon!

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We rely on the generous support of people like you to sustain our tradition of artistic excellence, and secure a bright future for our Company.

Shakespeare And Co Theatre Audience Berskshires Ma

Become a Business Sponsor 

Since its founding in 1978, Shakespeare & Company has been committed to cultural enrichment and artistic excellence, providing an exceptional and transformative theatre experience to audiences, students and actors right here in the Berkshires.

The Company’s celebrated programs of Performance, Education and Training are made possible each year through generous support from individuals, foundations and Business Sponsors like you.

There are many ways to support the organization, and we would be happy to customize a Business Sponsorship package that suits your company’s philanthropic, marketing, and promotional goals.

2020 Playbill Sponsorship Reservation Form and Benefits - For RETURNING Businesses
2020 Playbill Sponsorship Reservation Form and Benefits - For NEW Businesses

2020 Premium Sponsorship Reservation Form and Benefits - For RETURNING Businesses
2020 Premium Sponsorship Reservation Form and Benefits - For NEW Businesses

Sponsorship Information

  • Benefits: Please review the links above which include the full list of Benefits that are associated with our Playbill Sponsorships and Limited Sponsorships (brochures, tickets, and other offerings).
  • Exposure: One of the leading Shakespeare Festivals in the Country, we anticipate an audience of 50,000+ theatre patrons annually – all audience members receive a complimentary copy of the Playbill.  Shakespeare & Company offers over 250 performances, events and readings on its 4 stages from May 2017 – April 2018.
  • Quality: The Season Playbill is a full-color glossy magazine which features business sponsors amongst gorgeous images, stories, and information on Shakespeare & Company’s productions and the artists involved. The Season Brochure features information on our coming season, the calendar and ticketing pricing, and includes a limited number of business sponsors. The Season Brochure is a direct mailer to over 45,000 patrons from the tri-states, as well as New York, New Jersey and across the country.
  • Long Shelf Life: The Season Playbill and Brochure are keepsakes that patrons use as an area resource and reference guide when planning their visits throughout the year.
  • Reach: Our discerning audiences visit from Berkshire County, Massachusetts, Connecticut, New Jersey, New Hampshire, New York, Rhode Island, Vermont, across the country and around the world – including regional, national and international press.
  • Admission: Every Business Sponsor receives complimentary tickets for use as customer incentives, employee rewards, or for personal enjoyment by the owners.
  • Inclusion: You will receive 4 additional complimentary tickets to our annual VIP Business Friends Party and private performance – a very popular and fun night out on us!
  • Access: Selected rehearsals will be open to Playbill Sponsors, their staff, or patrons throughout the season.
  • Referrals: Sponsors’ businesses will be recommended to Shakespeare & Company patrons when they purchase tickets in person and over the phone.


  • Artwork Submissions/Questions: playbill@shakespeare.org
  • Reservations: Please contact Director of Business Sponsorships Elizabeth Aspenlieder; aspenlieder@shakespeare.org
  • Payments: Playbill Sponsorships, 70 Kemble Street, Lenox MA 01240
  • Thank you for your Support of Shakespeare & Company!

Shakespeare & Company is a professional live theatre company in the heart of the Berkshires, presenting a vibrant summer performance season featuring the works of Shakespeare in repertory with classic and contemporary plays. The Company offers one of the most extensive actor training programs by a regional theatre in the country, and is also home to an award-winning and nationally recognized theatre-in-education program.