Job Openings at Shakespeare & Company

Director of Marketing and Communications 

Salary Range: $66,000 - $71,000

Shakespeare & Company is committed to evolving its approach to diversity and inclusion to engender an active process and positive change toward race equity in its employment and artistry. Our goal is to engage ourselves in endeavors which enrich and promote a more just society.

Shakespeare & Company seeks a qualified, experienced, and imaginative individual to fill the position of Director of Marketing and Communications. Reporting to the Managing Director, this position also collaborates with the Artistic Director to develop and disseminate the Company's artistic vision for a broad and inclusive audience. The ideal candidate will have strong people management skills with demonstrated experience in creating and managing a culturally diverse team, and the ability to lead the use of digital media curious thinker responsible for creating, implementing, and measuring a successful and comprehensive marketing, communications, and public relations strategy to promote Shakespeare & Company Performances, Education Program, and Center for Actor Training on a local, national, and international scale.

Responsibilities include the conception and execution of successful annual and multi-season ticketing campaigns; forging strong relationships with local, regional, and national media outlets, as well as coordination of media placement, including social media; serving as a daily contact for marketing partners and vendors; and steering audience outreach and engagement efforts, including support of the Company's vigorous commitment to inclusion, diversity, equity, and access as well as anti-racism initiatives. A senior member of the Shakespeare & Company team, this position manages a full-time Public Relations Manager, Patron Services Manager, and Graphic Designer/Marketing Associate, as well as seasonal staff and outside contractors as needed. In coordination with the department, the Director of Marketing and Communications directs, designs, and distributes all collateral and promotional materials.

This position has the potential to work remotely initially, and local housing can be provided for 90-120 days as part of a relocation package. Remote work may require travel to Lenox at key times.

DUTIES AND RESPONSIBILITIES:

• Promote and advertise Shakespeare & Company performance, education, and training programs; maintain brand integrity, and build a diverse audience through media buys, printed collateral, online advertising, social media, trades, and creative use of resources; together with Public Relations Manager, coordinate local, national, and international media placement;
• Create budgets and execute Company marketing / advertising plan, schedule and budget including, but not limited to newspapers, magazines, billboards, radio, and online media;
• Define and maintain Company identity through creative materials, branding, season imagery and collateral including brochures, posters, playbill, billboards, mailers, letterhead, pre-season photos and pre-season photo shoots;
• Actively conceive, suggest, and pursue new and innovative ideas and initiatives to draw attention to and grow Company programs;
• Oversee all graphic design agencies / vendors;
• Develop weekly (and other) electronic marketing / publicity communications and manage distribution lists;
• Maintain Shakespeare & Company website with regular and as-needed updates from departments heads; and review, revise, and re-design as necessary;
• Provide data reporting, surveys, and analysis of sales;
• Supervise Public Relations Manager, Patron Services Manager, and Graphic Designer/Marketing Associate whose duties include all publicity, ticketing, and company retail sales; as well as interns and other associates as needed;
• Share responsibility for social media presence with Public Relations Manager;
• Lead discussion of pricing and discount offers;
• Negotiate advertising trades with related publications;
• Provide proof-reading and other support for others as needed;
• Assist in extracting mailing lists (and other data) from various systems as requested;
• Together with senior leadership, represent and align the Company with professional organizations who share Shakespeare & Company's commitment to a more diverse and inclusive community.

REQUIREMENTS

• Demonstrated experience of progressively senior level management in Marketing and Communications or related experience in a fast-paced, high-transaction performing or other arts environment;
• Experience conceiving and executing annual ticketing campaigns;
• Demonstrated and consistent success meeting or exceeding agreed-upon revenue targets;
• Computer proficiency, including with word processing, email marketing, and graphic design software; as well as with multiple social media platforms;
• Experience editing and updating websites;
• Strong written and verbal communication skills, detail-oriented leadership, and a flexible, upbeat attitude in the workplace;
• Strong supervisory and interpersonal skills; ability to interact with cross-departmental personnel, as well as a variety of outside vendors
• Availability to work evenings and weekends as necessary throughout the year;
• Commitment to anti-racism and diversity-driven initiatives;
• Familiarity with Shakespeare and well as contemporary theatre preferred.

To apply, please email cwheeler@shakespeare.org.

Shakespeare & Company offers a comprehensive benefit plan, including health insurance following 90 days of employment, two weeks accrued vacation, holiday pay, participation in a retirement plan, and a flexible spending account.

Summer Season 2020 Technical Jobs

Our summer season features eight shows on four different stages on our 30-acre campus. Shop spaces include natural light in second floor, air-conditioned Costume Shop, a 110’ x 60’ Scene Shop with a 20’ x 40’ Paint deck, and separate Props Shop. We also have separate Sound and Lighting facilities as well as 3,500 sq. ft. of costume stock and 12,000+ sq. ft. of props and scenic storage.

Costume Shop

Interns: please refer to Intern Program Page.

Patron Services

In addition, S&Co expects the following from each employee: adheres to Company policies and procedures outlined in the Employee Handbook; works in a safe manner; performs duties as workload necessitates; maintains a positive and respectful attitude; communicates regularly with supervisor about departmental issues; demonstrates regular and consistent attendance and punctuality; particpates in Company events as needed or required; and completes other duties as assigned.